BRANDEFYN PRIVACY POLICY

Effective Date: October 3rd, 2024

We respect your privacy.

Your privacy is critically important to us.

At Brandefyn , we have a few fundamental principles:

In most situations, we process personal information on behalf of our Clients, and they determine the purposes and means of processing that information. This Privacy Notice applies to the situations where we are responsible for determining the purposes and means of processing your information (i.e., are acting as a controller or “business” in relation to your data).

When we do process information for our own purposes, we don’t ask for it unless we truly need it, and the only reasons would be for you to contact us to hear about our services, join our newsletter, download or sign up to receive content, offer our services, or join our team (we can’t stand services that ask you for things like your gender or income level for no apparent reason).

Share your personal information as little as possible, including some co-marketing and co-sponsoring events, and to comply with applicable laws, develop, enhance or modify our services or protect our rights.

We don’t store personal information on our servers unless required for the on-going operation of one of our Services on behalf of our Clients or as specified on our website forms.

Scope

This Privacy Notice applies to Brandefyn and its affiliated companies.

Brandefyn operates www.brandefyn.com, its subdomains, and all related portals, products, services, and interactive features that link to this Privacy Notice. We respect your privacy regarding any information collected through these platforms.

This Notice covers information collected through our Sites, services, advertising, and communications. By using our Services, you agree to our Terms and Conditions.

“Personal Information” refers to data that identifies or could identify an individual. This Notice applies to Site visitors, Clients, and Employment Applicants.

For inquiries, contact us at info@brandefyn.com.

Brandefyn acts as a data controller in some cases but may also process data on behalf of Clients. To understand how Clients handle your data, please contact them directly.

1. Personal Information Collected

1.1. Information You Provide to Brandefyn

When using our Site or Services, you may provide personal information via forms, emails, calls, and other communications. This may include:

Site Visitors

Contact details: Name, email, job title, address, phone number.
Social media account information.
Other identifying details.

Clients

Business contact details.
Financial data: Payment details, transaction history.

Employment Applicants

Contact details, employment history, certifications.
Other relevant personal data.

Providing this data is voluntary, but some features may be unavailable without it.

1.2. Information Collected Automatically

Brandefyn collects data from web browsers, such as:

IP addresses.
Device and browser information.
Cookies (see Section 1.4).
Geolocation data (can be disabled in device settings).

1.3. Information from Clients

Brandefyn may process data from Clients, including:

Transaction details (excluding names/emails).
Website behavior analytics.

Clients are responsible for compliance with data protection laws.

1.4. Cookies

Brandefyn uses cookies to enhance user experience. Types include:

Necessary Cookies: Essential for site functionality.
Performance Cookies: Track site performance (e.g., Google Analytics).
Functional Cookies: Store user preferences.
Targeting Cookies: Show relevant ads.
Social Media Cookies: Enable social sharing.

Disable cookies via browser settings.

1.5. Aggregated Data

Brandefyn may collect anonymous statistics on website interactions without disclosing personal information.

2. Use of Your Information

Brandefyn collects and stores your information to communicate with you and provide our services. We take all necessary measures to protect your personal information from unauthorized access, use, or alteration.

2.1. Providing Our Services

Site Functionality: We collect user data to enhance website performance and personalize experiences.
Webinars & Events: Information may be collected to facilitate webinars and events on digital marketing and media.
New Services: We track data to develop and improve services for our clients.

2.2. Communication

We use your information to communicate regarding services, accounts, and inquiries. Contact is made only with consent.

Respond to customer service inquiries.
Provide updates on services and promotions.
Share information with partners for marketing purposes (if consented).

2.3. Site Improvement

Analyze and enhance website usability.
Understand user interaction and improve features.
Detect and prevent fraudulent activity.

2.4. Legal Compliance

We process information as required by applicable laws and regulations.

2.5. Policy Enforcement

We use data to enforce our terms, policies, and agreements to ensure a secure environment.

2.6. Employment Applications

Personal data may be used to evaluate job applications and manage employment benefits.

2.7. Consent-Based Processing

We process data for business purposes only with your consent.

2.8. Log Data

Prevent fraud and illegal activities.
Fix technical issues and enhance functionality.
Track user behavior to improve services.

3. How We Share and Disclose Your Information

Brandefyn does not share your Personal Information except as indicated within this Privacy Notice or when you have the opportunity to opt out. We may share Personal Information as described below.

3.1. Third Party Service Providers, Employees, Agents, or Contractors

Brandefyn shares information only with employees, contractors, and affiliated organizations who need it to provide services and have agreed to confidentiality. Some of these may be outside your country. We may also share information with website hosting partners and other service providers under confidentiality agreements.

3.2. Third Party Disclosure for Joint Marketing Events & Digital Assets

For users in the United States, we may participate in joint marketing events. If you opt-in, we may share your registration details with disclosed marketing partners. You can opt out by unsubscribing from emails or not registering for these events. Contact the partners directly to stop communications from them.

3.3. Third Party Advertising

We share information about your usage of our Site and Services with advertising partners to deliver targeted ads. This may be done through cookies or similar technologies. We also participate in custom audience programs on platforms like Facebook and LinkedIn, where we provide limited information to show personalized ads. You can opt out by contacting us or adjusting settings on these platforms:

3.4. Clients

In certain situations, we may share information with our Clients.

3.5. To Comply With Legal Process Or To Protect Brandefyn

We may disclose Personal Information in response to legal requests, such as subpoenas or court orders, or to protect the rights of Brandefyn, third parties, or the public.

3.6. Business Transfers

In the event of a merger, acquisition, or bankruptcy, user information may be transferred to a third party, who may continue to use it as described in this Privacy Notice.

4. Legal Bases for Processing Personal Information

Brandefyn relies on the following lawful grounds to collect and process any personal data you may have provided:

Legitimate Business Interests: Our use of personal data relating to your use of the Site and/or the Services is necessary for our legitimate interests in understanding how the Site and the Services are being used, improving your experience, and contacting you with information about our Site and Services. We also aggregate and/or anonymize the information for business purposes. We ensure that our legitimate interests do not override your rights under data protection laws.
Performance of Contract: Processing of your Personal Information is necessary to respond to or implement your request prior to entering into a contract with us.
User Consent: If you are a Site Visitor and have supplied your email address with consent, Brandefyn may send you emails about industry news, solicit feedback, or keep you updated. You have the right to withdraw your consent at any time.
Employment Application: When you apply for employment, we process your contact details and employment history to evaluate your application and conduct interviews. If you do not provide this data, we cannot process your application.
Legal Obligation: We may collect and process your Personal Information to comply with legal obligations.

5. Internal Transfers of Data

If you are located in another jurisdiction, your information may be transferred, stored, and processed in the United States or another jurisdiction with different data protection rules. By using the Site and providing Brandefyn with information, you consent to this transfer, processing, and storage.

Brandefyn may transfer data collected from you to locations outside headquarters for processing and storing. Staff operating outside the office may process your orders, payments, and support services. By submitting your data, you agree to this transfer and storage. We take all reasonable steps to ensure your data is treated securely and in agreement with this Privacy Notice.

Data provided to Brandefyn is stored in our cloud and encrypted for security. However, the transmission of information via the internet is not completely secure, and we cannot guarantee the security of data sent electronically. If you have chosen a password for certain areas of the Site, you are responsible for keeping it confidential.

6. Third Party Links

If you click on a third-party link, you will be taken directly to that website, which is governed by its own privacy notice. Brandefyn strongly encourages you to read that privacy notice. Trivium Group does not control that website and assumes no responsibility for the website’s content, policies, or practices.

7. Choices and Individual Rights

Brandefyn aims to take reasonable steps for you to correct, amend, delete, or limit the use of your Personal Information. If you are a customer of one of our Clients that works with Brandefyn and would no longer like to be contacted by them, please send your request to the Client that you interact with directly. We will respond to any individual rights requests we receive (including from our Clients) within the time period required under applicable law.

7.1. Email

As described above, if you do not wish to receive promotional emails from Brandefyn or for us to share your information with a joint partner in co-branded marketing events, you may opt out at any time. If you opt out of a promotional email, Brandefyn may still send you transactional and administrative emails about this Privacy Notice or about the Services for which you have contracted with us.

7.2. Cookies

Your browser’s help function should contain instructions on how to set your computer to accept all cookies, to notify you when a cookie is issued, or to not receive cookies at any time.

7.3. Advertising

You can opt out of online targeted advertising by opting out within the advertisement itself or by visiting:

Digital Advertising Alliance
Digital Advertising Alliance of Canada (for Canada)
European Interactive Digital Advertising Alliance (for Europe)

You can also opt out of the Digital Advertising Alliance using your mobile device settings.

7.4. Data Subject Rights

If you are a resident of a jurisdiction with an applicable data privacy law (including, but not limited to, the General Data Protection Regulation (GDPR) and certain US state privacy laws), you may have certain rights available to you in relation to your Personal Information. These rights may include:

The right to access your personal information (including a data portability request).
The right to correct or amend any personal information we have on file about you.
The right to delete your personal information.
The right to limit the use of your “sensitive” personal information.
The right to opt-out of the sale or “sharing” of your personal information.
The right to opt-out of the use of your personal information for targeted advertising purposes.
The right to restrict or object to the processing of your personal information (such as for direct marketing purposes).
The right to restrict the use of your personal information for certain automated decision-making (including profiling).
The right to revoke your consent (to the extent applicable).
The right to confirm whether personal information about you is being processed.

To exercise any of the rights described above, please contact us via email at info@brandefyn.com, or through any of the methods listed in the “Contact Us” section below. We will respond to your request as soon as reasonably possible and within the timeframe required under applicable law.

Prior to complying with your request, we will first verify your identity by comparing the information you provide with the information we have on file for you. Additionally, you may authorize an agent to make a request on your behalf by providing a written and signed document that authorizes the agent to act on your behalf.

7.5. Opt-Out Preference Signals

Some browsers and browser extensions support opt-out preference signals such as the Global Privacy Control (“GPC”). In certain regions, when we detect such a signal, we will make reasonable efforts to respect your choices as required by applicable law.

8. Retention of Personal Information

Brandefyn will retain your Personal Information only for as long as is necessary for the purposes set out in this Privacy Notice. We will retain and use your Personal Information to the extent necessary to comply with our legal obligations (for example, if we are required to retain your Personal Information to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies. All information you provide to us is stored in our cloud or those of our third-party data storage providers.

9. Security of Personal Information

Brandefyn takes all measures reasonably necessary to protect against the unauthorized access, use, alteration, or destruction of Personal Information. We follow industry best practices to protect the information we collect and maintain, including using encryption where appropriate. However, no method of transmission over the internet or electronic storage is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security.

9. Security

Brandefyn cares about the security of your Personal Information. Although we cannot guarantee 100% security, we use reasonably appropriate security measures to protect your Personal Information against unauthorized use, access, modification, destruction, or disclosure. We require our third-party service providers to use similar safeguards to those we use.

10. Our Policy on Children’s Information

The Site is not directed to children under 16. If we learn that we have received Personal Information from a child who is under 16, we will delete the data. If you learn that your minor child has provided Brandefyn with Personal Information without your consent, please contact us at info@brandefyn.com.

11. Privacy Notice Changes

Although most changes are likely to be minor, Brandefyn may change its Privacy Notice from time to time, and in Brandefyn’s sole discretion. We will indicate at the top of the page the modified notice’s effective date. We therefore encourage you to refer to this page on an ongoing basis so that you are aware of our current Privacy Notice. If required by the applicable law, we will notify you of the changes. By continuing to use the Site or providing us with information following such a replacement Notice being uploaded, you agree that you will be deemed to have agreed to be bound by the Privacy Notice as changed.

12. Accessibility

Any person with a disability that prevents or restricts them from accessing this Privacy Notice through our website may request a copy of the Privacy Notice in an alternative format by contacting us at info@brandefyn.com.

13. Contact Us

Brandefyn welcomes any queries, comments or requests you may have regarding this notice.

Email: info@brandefyn.com.

BRANDEFYN LLC

7901 4TH ST N #21957

ST. PETERSBURG, FL 33702 US