Most people who shop on Amazon do it from their phones. In fact, more than 70% of Amazon traffic now comes from mobile devices. That changes how people see your ads, how they click, and whether they buy.
If your Amazon ads aren't set up to work well on mobile, you could be wasting money. In this blog, you’ll learn how mobile shopping changes your PPC results and how to fix it.
Mobile shopping isn’t just growing, it’s now the main way people use Amazon. Many shoppers never even open a laptop. They scroll through the app or mobile site, often while multitasking or on the go.
That means your ads need to be clear, quick, and mobile-ready, or shoppers will scroll past without a second thought.
On phones, Amazon shows fewer ads on the screen. Usually, just one or two show up before the shopper has to scroll. If your ad doesn’t show up early, it might not get seen at all.
Also, mobile shows less text and smaller images. If your product title is too long or your photo isn’t sharp, your ad might not grab attention.
People on mobiles tap fast. If your ad is in a good spot with a strong photo and a clear title, you’ll get more clicks. But if your image is blurry or your title is hard to read, they’ll keep scrolling.
What shows up first matters most, so make sure your ad grabs attention in a second or two.
Getting clicks is one thing. Getting sales is another. On mobile, people get distracted more easily. If your product page takes too long to load or looks messy, shoppers may leave without buying.
To fix this, make sure your product page loads quickly and is easy to read on a small screen. Keep it simple, clear, and focused on the benefits.
Because lots of sellers compete for mobile ad space, the cost per click (CPC) can go up. If those clicks don’t turn into sales, your ACoS (Advertising Cost of Sale) goes up, too.
Sometimes, the sale happens later, like when the shopper switches to a desktop. If you only look at short-term results, you might think your ad failed when it didn’t. Track results over time to get the full picture.
Start with images. They should be sharp, clear, and show your product well, even when zoomed in. Use a short, strong title and put the best features in the first 100 characters of your bullet points.
Avoid clutter. If your page is hard to scroll or slow to load, people will leave.
On mobile, shoppers don’t read every word. They check your star rating, your price, and whether the product is Prime. That’s it.
If those three things look good, they’re more likely to buy. If not, they’ll move on. So keep your reviews fresh and your pricing competitive.
Mobile shoppers use shorter, simpler search terms, sometimes by talking into their phone. They might say “best protein bar” instead of typing a long phrase like “high-protein low-carb snack bar for men.”
Make sure your ad campaigns include these short keywords too, or you’ll miss out on mobile traffic.
Not all mobile shoppers are ready to buy. Some are just looking around while waiting in line or watching TV. Your ad needs to catch their interest without pushing too hard.
Help them learn about your product and remember it, even if they come back later to buy.
If your Amazon ads aren’t built with mobile shoppers in mind, you’re likely missing out. Here’s how to check what’s working and make sure your ads connect with people scrolling on their phones.
Amazon gives you data that shows how your ads are doing on phones vs. computers. Look at that data. If your mobile results are weak, check your product page, image quality, and loading speed before changing your bids.
Lifestyle photos and short videos often work better than plain product photos on mobile. Show someone using your product. Keep it real, simple, and high-quality.
If you use Sponsored Brand Videos, make sure they look good on a small screen and grab attention fast.
Mobile traffic often spikes in the evening or on weekends. That’s when people scroll and shop. Set your ads to run more during those high-traffic times so you get the most from your budget.
Mobile is now the main way people shop on Amazon. If your ads and product pages aren’t built for mobile users, you’re likely losing clicks and sales.
Focus on clear images, short titles, fast-loading pages, and mobile-friendly keywords. Review your performance by device and adjust based on what the data shows.
If you need expert help, Brandefyn works with Amazon sellers to improve PPC performance, reduce wasted spend, and build listings that convert, especially for mobile shoppers. Our team helps you focus on what works and cut what doesn’t.