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Even a small drop in search ranking can mean a big drop in sales. When a competitor’s product shows up first, they often get most of the sales, sometimes as much as 70–80%. If...

PPC can either help you make great money or end up costing you more than it brings in. In this article, we’ll look at the most common mistakes sellers make when setting up...

Running ads on Amazon helps you reach people who are ready to buy. But just picking keywords isn’t enough. You also need to tell Amazon how your keywords should match...

Running ads on Amazon can get expensive fast. In fact, according to Jungle Scout’s 2024 Amazon Advertising Report, over 52% of sellers say rising ad costs are their biggest...

Do your Amazon sales spike in some months and drop in others? That’s called seasonality, and it affects your ad results just like it affects customer demand.

Did you know that 3 out of 4 Amazon sellers use PPC ads to improve their product visibility and drive more sales?

Most people who shop on Amazon do it from their phones. In fact, more than 70% of Amazon traffic now comes from mobile devices. That changes how people see your ads, how they click,...

Amazon made $47 billion from ads in 2024, making it the third-biggest digital ad platform after Google and Meta. For CPG (consumer packaged goods) brands, that number should grab...

Shopping habits have changed. More people now buy everyday products like snacks, vitamins, and toothpaste online, especially on Amazon. In fact, 57% of U.S. adults begin their product...

Influencer marketing and Amazon PPC are two of the most effective tools used together for growing a product-based brand today.

Nothing is more annoying for a customer who’s ready to buy your top-rated product but sees a greyed-out “Currently Unavailable.”

If you're selling on Amazon and still relying on images and bullet points alone, you're leaving money on the table. Video is no longer a “nice-to-have”; it’s one of the most powerful tools you...

You’ve got a product ready to launch, but now comes the big question: do you start with Amazon or sell it yourself through a direct-to-consumer (DTC) website?

Ever noticed your Amazon sales suddenly drop for no clear reason? One day, orders are rolling in. Next, it’s quiet. You check your price, stock levels, and reviews, but everything looks...

Have you ever noticed that your Amazon ad campaigns perform better in one region than another, even when all other factors are the same? That’s not random. It’s geo-targeting in action.

You’re running ads on Instagram, Google, or YouTube, but once shoppers land on Amazon, the trail goes cold. You know your off-Amazon campaigns are driving traffic, but you have no visibility...

You launch a new product, such as a different size, flavor, or version, and expect increased sales. But instead, your total sales stay the same. Your ads cost more. And your best-selling...