If you're selling on Amazon and still relying on images and bullet points alone, you're leaving money on the table. Video is no longer a “nice-to-have”; it’s one of the most powerful tools you can use to convert casual browsers into loyal buyers.
In fact, studies show that shoppers are up to three times more likely to buy after watching a product video. People don’t just want to read about your product, they want to see it in action.
This guide will show you exactly how to use video content to strengthen your Amazon listings, boost your conversion rates, and build real trust with your customers.
Amazon has opened several key areas where sellers can upload videos, but not every seller uses them wisely, or at all. If you're Brand Registered, you have the most options. But even if you're not, there are still ways to add videos that boost your product page.
If your brand is registered with Amazon, you can add video to your image gallery, your A+ content section, your Brand Store, and Sponsored Brand Video Ads. Even without Brand Registry, customers can upload videos to the reviews section, and these often show up under the product media.
Videos in the image gallery are among the most visible, especially on mobile, because they sit right next to your main photos.
Sponsored Brand Videos show up right in the search results, autoplaying as shoppers scroll. These placements give you unmatched real estate to show, not just tell, what your product does.
Amazon wants quality, not flash.
Videos must be under 500MB, in MP4 or MOV format, and ideally less than 60 seconds. You can’t use exaggerated claims or unrelated scenes. And make sure your visuals match your title, irrelevant footage can get the video rejected. Don’t waste time editing only to be flagged.
Video does what text and still photos can’t, it brings your product to life. It gives shoppers context, clarity, and confidence.
A product demo shows someone exactly what they’re buying, how it fits, how it functions, and what comes in the box. When customers see the real use case, they hesitate less and buy more. One video can answer dozens of customer questions before they ever hit “Add to Cart.”
When shoppers hear a real voice or see a real hand using a product, they feel like they’re getting honest insight, not a sales pitch. That’s how video builds brand trust and helps justify higher price points without needing to offer constant discounts.
How big is that bag really? How long does the cable look when stretched? What’s the texture of the material? Instead of forcing people to guess, your video makes things clear and reduces the chance they’ll return the item.
Not all product videos are created equal. The best ones don’t just look good—they answer a need and serve a purpose. Here are five proven formats that work well across nearly all categories.
This is the most straightforward type of video, and one of the most effective. A product demo shows your item in use, highlighting features, parts, and the result it delivers. If your product solves a practical problem, start here.
This one sets the mood. It shows your product in a real-life setting: the water bottle at a gym, the blanket on a cozy couch, the headphones during a commute. Lifestyle videos make it easier for buyers to picture your product in their own lives.
If your product beats others in durability, size, or features, don’t just claim it—prove it. A side-by-side comparison helps people understand what makes yours better and why it’s worth paying for.
User-generated content (UGC) feels authentic. When shoppers hear another customer talk about their experience or see a review in action, it builds trust fast. These videos perform especially well in paid ads.
If your product does multiple things or has technical benefits, animation can help simplify what’s hard to describe. This works great for supplements, electronics, or products with layered features.
Where your video shows up matters just as much as what’s in it, placement can affect visibility, engagement, and sales.
This is where you want your strongest, most direct video. It shows up right next to your images and plays inside the product page. If someone’s scrolling through pictures, they’ll see your video, too.
A+ content lets Brand Registered sellers add rich visuals and layout sections to their listings. Adding video here helps keep people engaged longer and supports your overall messaging with more depth.
If you have a Brand Store, use video banners to tell your story. You can also post short video clips that appear in Amazon Posts (a social media-like feature) to keep content fresh and interactive.
These autoplay in search results and can be a huge traffic driver. A sharp, well-edited 15–30 second video that gets straight to the value can massively increase your click-through rate.
Creating a good video doesn’t mean hiring a full production team. But there are a few things you absolutely need to get right.
The first 3 seconds are everything. Open with action, not a title card or a logo. Use motion, color, or problem-solving scenes to hook the viewer.
You don’t need a deep dive. Videos that stick to one or two key points tend to perform best. Think 15 to 45 seconds. Just enough to create curiosity and confidence.
If your product is waterproof, pour water on it. If it folds, show the fold. Let the visuals speak. Text and voiceover should only support what’s being shown.
Many shoppers watch with the sound off, especially on mobile. Use large, clear captions to highlight features and benefits as they’re shown.
A quick flash of your logo is enough. Don’t crowd the screen or distract from the product. Let the video sell, it’s not a commercial, it’s proof.
If you want control and low cost, use tools like Canva Video, InVideo, or Animoto. These work well for adding text overlays, cropping clips, and creating simple animations.
If you’re short on time or need high-quality editing, hiring help makes sense. A solid 30-second video can cost $150–$500, depending on complexity.
Platforms like Billo or JoinBrands connect you with creators who’ll film short reviews or product clips from their homes. These feel raw but perform incredibly well.
Flashy effects and transitions won’t help if the video doesn’t show real value. Simplicity wins when people just want clarity.
People don’t care about “10-hour battery life” unless they know how it improves their daily routine. Talk about outcomes, not specs.
A ton of shoppers are on mobile. Make sure text isn’t tiny and visuals don’t get cropped awkwardly. Always test it before uploading.
Once your video is ready, go to Seller Central, click on “Inventory,” choose your product, and go to the “Images” section. From there, scroll to “Upload Video.” You’ll need to name it, choose a thumbnail, and wait a few hours for Amazon to approve it.
If you’re uploading to A+ content, use the A+ manager to insert the video into a module. Just follow Amazon’s built-in guidelines to avoid errors.
Video content is one of the fastest, most effective ways to improve your Amazon listings. It builds trust, answers questions, and drives more sales, all without changing your product or pricing.
Even one simple video can give your listing a lift, and the more you test and improve over time, the more your conversion rates will grow.
Amazon is moving toward a more visual, experience-based shopping model, and video is right at the center of it. If you're not already using it, now is the time.