Amazon DSP management for growing CPG brands
In short: Amazon DSP reaches shoppers on and off Amazon with display and video ads, using Amazon's own shopping data. We use it to retarget product-page visitors and win back past buyers, once your Sponsored Ads are profitable.
Amazon Ads Verified PartnerFeatured in Digital JournalRated on Trustpilot and Clutch
What you get
What's included
- DSP readiness check
- Retargeting and lapsed-buyer audiences
- Competitor conquesting
- Streaming TV and video campaigns
- New-to-brand reporting
Your first 90 days
Days 1–30Audit and fixWe audit the account, agree one 90-day target, and fix the biggest leaks first.
Days 31–60Find the winnersWe test, measure and double down on what moves sales and profit.
Days 61–90ScaleBudget and effort move to proven winners, and we plan the next channel.
Case study
He hired us to close his Amazon store. Five months later, he was restocking.
September 2024. A seller came to us with aging inventory, ads funded by borrowed money, and one goal: sell out profitably, repay the debt, and shut down.
70%
of the debt repaid from profit
+$6
per unit above the client's own target price
$0
ad spend in months 4 and 5
- Month 1Cut the wasteDropped PPC to about $2,000 for the month and leaned on organic orders. Rewrote the listing copy to lift conversion.
- Month 2Optimize, don't expandNo new campaigns. We tuned the existing ones and kept only the low-bid campaigns that perform best across our accounts.
- Month 3 · DecemberDemand outran supplyQ4 hit. We raised the price by $15 and capped orders, and still couldn't keep up with demand.
- Months 4–5Profit, then restockPure profit with no PPC. The client repaid 70% of the debt, kept 30% in reserve, and air-shipped new inventory.
Amazon DSP questions
When should a brand use Amazon DSP?
After Sponsored Ads are profitable and you have steady product-page traffic to retarget. DSP amplifies demand; it rarely fixes a weak listing.
Related services
Account managementPPC managementListing optimizationAlexa for Shopping optimizationA+ contentAll Amazon services
Reviewed by the Brandefyn Amazon team · Last updated November 2026
Free audit
See exactly what to fix first, free.
Send your store. Within 48 hours you get a recorded video walking through the biggest leaks in your account and how we'd fix them. No pitch deck, no contract.
+1 (786) 927-5031amir@brandefyn.com7901 4th St N #21957, St. Petersburg, FL 33702, US