Amazon product launch strategy
In short: A launch decides where a new product ranks for months. We plan keywords, listing, pricing, reviews through Amazon Vine, and launch campaigns so the product earns rank fast without burning cash.
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What you get
What's included
- Keyword and competitor research
- Launch-ready listing and images
- Vine enrollment
- Launch PPC plan
- 30-day post-launch review
Your first 90 days
Days 1–30Audit and fixWe audit the account, agree one 90-day target, and fix the biggest leaks first.
Days 31–60Find the winnersWe test, measure and double down on what moves sales and profit.
Days 61–90ScaleBudget and effort move to proven winners, and we plan the next channel.
Case study
He hired us to close his Amazon store. Five months later, he was restocking.
September 2024. A seller came to us with aging inventory, ads funded by borrowed money, and one goal: sell out profitably, repay the debt, and shut down.
70%
of the debt repaid from profit
+$6
per unit above the client's own target price
$0
ad spend in months 4 and 5
- Month 1Cut the wasteDropped PPC to about $2,000 for the month and leaned on organic orders. Rewrote the listing copy to lift conversion.
- Month 2Optimize, don't expandNo new campaigns. We tuned the existing ones and kept only the low-bid campaigns that perform best across our accounts.
- Month 3 · DecemberDemand outran supplyQ4 hit. We raised the price by $15 and capped orders, and still couldn't keep up with demand.
- Months 4–5Profit, then restockPure profit with no PPC. The client repaid 70% of the debt, kept 30% in reserve, and air-shipped new inventory.
Related services
Account managementPPC managementAmazon DSPListing optimizationAlexa for Shopping optimizationAll Amazon services
Reviewed by the Brandefyn Amazon team · Last updated November 2026
Free audit
See exactly what to fix first, free.
Send your store. Within 48 hours you get a recorded video walking through the biggest leaks in your account and how we'd fix them. No pitch deck, no contract.
+1 (786) 927-5031amir@brandefyn.com7901 4th St N #21957, St. Petersburg, FL 33702, US