Formula: ROAS = ad sales ÷ ad spend. A 25% ACoS equals a 4x ROAS.
Walmart Connect and TikTok GMV Max report in ROAS; Amazon Sponsored Ads usually report ACoS.
What is ROAS (Return on Ad Spend)?
In short: ROAS is ad-attributed sales divided by ad spend. It's the inverse of ACoS.
Free audit
See what's holding your sales back, free.
Send your store. Within 48 hours you get a recorded video walking through the biggest leaks in your account and how we'd fix them. No pitch deck, no contract.
+1 (786) 927-5031amir@brandefyn.com7901 4th St N #21957, St. Petersburg, FL 33702, US